When you squeeze it out of the tube, it initially is clear, however as you rub it in, it takes to the colour of the natural flush in your cheeks, apparently.
For me, this product does work.
The consistency is a nice silicone, gel-like substance, it is long lasting and you only need a very small amount for both cheeks. I find that it does match my natural flush but I have quite rosy cheeks and I can't distinguish between whether this product is actually matching my natural colour or whether it is just very bright and rosy.
But I have to say, I have been so pleased with this product because when I wear it, it doesn't look like I'm wearing any blusher, it really does look natural and without being crude I think the title is referring to a specific kind of O when it says O-GLOW because it makes your skin very glowing, like you've just had a very special kind of O. :)
I think the key to using this product is making it work for you and fitting it around your make up routine. So, for example, if it looks too bright then tone it down by reapplying a little foundation over the top. Or, if it looks too weak in colour, it might be worth applying a primer before hand or enhancing the colour with a little bit or Benetint by Benefit.
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